Category: Paints

Essential Tips to Choosing a Website Color Combination

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brandingColor has a powerful effect on most of the purchasing decisions we make every day. When you choose the right color for a website, you are doing more than just making the site appealing – Actually, you are creating a memorable brand. When you examine a website such as, you will find a minimalist use of white as the predominant theme color. Other sites make use of more than three colors. Therefore the question arises; which is the best color combination? What principles should we follow when choosing a website color combination? Let’s find out;

Use of Brand Colors

The first and most crucial step to choosing a color palette is to put a keen consideration of your brand. Choose your website colors based on your brand. There are those distinct colors that define your logo, products and other copyrights. There is also a font text that you use for your brand. Makes these elements the underlying issues behind your website color combination.


Consider Your Audience

When choosing a website color combination, you need to cater to the needs of your target audience. If your target is women, choose the colors they would most prefer. Based on studies and research top three colors for women are purple, blue and green. For men, their top colors are red, green, blue and black.


Your Industry

brandConsider the industry you need to establish authority in and pay close attention to the colors that are mostly associated with them. A good example is how environmental organizations employ the use of color green. Breast cancer organizations love to use color pink for their awareness campaigns. When you choose a color that is associated with your industry, you put your organization in a position where it can easily stand out.


Add Contrast

For your website to stand out, make your texts easy to read and avoid instances where your readers will suffer eye strain. There should be a high contrast between the background color and the text color. On a light background, choose a dark front color or just a light text on top of a dark background.


You can also make use of online tools to help you discover and create a color palette. The Adobe color tool offers many options when it comes to building a professional-level color palette. You can experiment with various color rules to see the different effect combinations have.


Categories: Paints

The Psychology of Color in Marketing and Branding

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color psychologyIn today’s world, marketing is an art of persuasion. The psychology of colors concerning persuasion is a very interesting subject. It is one of the most controversial aspects of marketing. Color has long been known to have a very strong psychological impact on the behavior and decisions that people make. Different colors influence the buying decisions we make when we walk into stores.

Designers and marketers make use of colors to influence the buying decisions we make every day. Color can just affect the main reason someone buys an item. Color theories help in creating a logical structure of colors and includes an array of definitions, design applications and concepts. To understand these issues well, consider the distinct parts; the color harmony, the color wheel and the way colors are used.

Color Interpretation

Different colors are open to different types of interpretation.  These interpretations are based on a person’s experiences and thoughts that come from an extensive collection of conventional interpretations.


Red is the color of blood and fire and is often associated with energy, danger, war, strength and power. In the States, red is predominantly used to express romance and arouse a feeling of desire, love and romance. Red stimulates appetite glands, and this is the reason it is mostly used in restaurants. Red also creates urgency, and that’s why it is often used during clearance sales. Some of the leading brands using red as their predominant color include; Youtube, Heinz, Target and Netflix.


Yellow is a color that stimulates the mental process. Though it strains the eye, it encourages communication and increases cheerfulness. In the field of marketing, yellow represents optimism, clarity and youthfulness. Research has shown that yellow is the first color infants react to is yellow. This color has the longest wavelength and this makes it one of the most psychologically compelling colors. It draws attention to itself due to its visibility. However, avoid using too much yellow as it can cause anxiety, so find the right balance in using it, Brands leading in the use of yellow color include Nikon, CAT, IKEA and DHL.


Blue is a color well known due to its association with water. It is a color that curbs appetite as it represents calmness. It is mostly used in office spaces because it’s known for increasing productivity. Regarding branding, it creates a sense of trust and security. Research shows that people are 15 per cent more likely to retain your store or shop if it is painted blue. Financial institutions make use of color blue heavily because it instills a sense of trust.


Green is a color that signifies serenity, health and tranquility. It represents nature and alleviates depression. The human eye can interpret most shades of green. In marketing, stores use green to create a relaxing feeling. Green is associated with the wealthy. Marketers use it when they want to attract eco-friendly clients. Some of the brands where green is the predominant color include; Holiday Inn, Spotify, Whole Foods etc.

Categories: Paints

Understanding the Psychology and Meaning of Colors

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colorsDo you know that your surroundings may be affecting and influencing your state of mind? The meaning of colors varies depending on different cultures and circumstances. Colors have deep meanings that affect our thinking and rational. There are reasons people prefer certain colors over others. The psychology of colors is based on the mental and emotional effects that people face in their daily lives. In relation to art theory, color related to a person’s emotions.

A good example is how studies show that people looking at color red have their heartbeat raised, with their adrenaline pumped into their bloodstreams. The primary classification of colors is either warm or cool. Warm colors include red, yellow and the likes of orange, and these spark emotions such as warmth and comfort , to even hostility and anger. Cool colors include the likes of green, purple and blue, and these colors often spark feelings of calmness to even sadness.


The concept of the psychology of colors can be applied in our everyday life. A good example is when you are trying to repaint your house. You might want to apply the psychology of colors. If you are looking forward to being creative, try using color purple. Purple makes use of both blue and red to produce an excellent balance of stimulation that encourages creativity.

If you are looking forward to being in a peaceful and calming environment, the color green or blue is the best for you. Blue and green colors are considered to be restful. The psychology behind that is because they are supposed to be less stressful to the eye muscles. Color blue would be a good choice in rooms where you will spend a lot of time resting.

Other Colors

ColorThe white color is considered as a color that brings forth purity, innocence, and cleanliness. It is also considered a neutral color, while in some cultures, it associated with mourning. The black color is for authority. It signifies power, strength, and intelligence. In other cultures, it means evil, slimming or death and mourning.

The color grey is associated with neutrality, timelessness, and practicality. As far as red is concerned, it gets interesting. Red is associated with love, romance, warmth, comfort, and gentleness. It is a color that brings energy and excitement, as well as life. Marketing and advertising also tend to employ the psychology of colors heavily. Many companies have invested in this type of research while others are following it. Color is heavily used in attempts to interfere with people’s feelings.



Categories: Paints

How to Match Paint Colors in Your Home

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paintsPainting is an easy and quick way to give your rooms a breath of fresh air as well as a more pleasant look and feel. Paint normally comes in a variety of mixes, be it a composition of oil or latex. In most cases, latex paint is common and the most preferred paint type because it is easy to clean up and has a far long-lasting durability. Latex also tends to be more faint resistant and gives your room a better breath than oil.

On the other hand, oil-based painting is great for painting real wood, as it has a tendency of sealing stains and knots better than latex does. When planning to use oil, note that it takes longer to dry than latex does, so plan to have a longer drying time. The glossier the paint, the easier it will be to clean up. Another factor that will play a big role in determining the paint matchup is light. Light is one of the biggest factors that affect how colors translate on your wall.

Selecting the Sheen

If the room you are planning to paint experiences high traffic such as children’s room or a playground, go for high gloss sheen. This is because you can quickly wipe and clean the wall down using a damp sponge. However, such painting should not be applied to places such a sitting room or living room, as mopping with a damp sponge would give the wall unpleasant shine due to blemishes and imperfections.

Tips for Choosing Paint Colors

paintingWhen selecting a color, be guided by the mood of a room. For a bedroom, you want to have a restful, soothing and intimate feeling and same should be reflected the choice of colors. If it is a dining area, you probably want to feel sociable. So if that is the case, warmer and brighter colors add a sociable atmosphere. Deeper blue and green mix and also neutrals will give more formal ambiance. As far as kids rooms are concerned, you want to create a fun active and exciting mood or just an orderly and restful feeling. However, be careful not to overstimulate your child with intensively bright colors.

Pay Attention to Lighting

You need to pay a keen attention to lighting as it played a key role in how your rooms will look like. Natural daylight shows the true color of your rooms. Incandescent lighting has warmer tones while fluorescent lighting brings out a sharp blue tone. Note that a strong color may be quite bright and overpowering if used on walls that are next to large windows.

Learn Color Terms

Learning color terms helps to understand the terminologies used to describe colors. Hue is what we call color, e.g, Blue id the Hue. The value of the hue refers to how light or dark it is. Saturation refers to how dominant the hue is and intensity refers to the brilliance of the color. That is why pure colors such as the likes of red are more intense than the combination of colors, the likes of yellow-green. If you have a more active space, you may consider introducing stronger and more intense colors.








Categories: Paints