Essential Tips to Choosing a Website Color Combination

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brandingColor has a powerful effect on most of the purchasing decisions we make every day. When you choose the right color for a website, you are doing more than just making the site appealing – Actually, you are creating a memorable brand. When you examine a website such as, you will find a minimalist use of white as the predominant theme color. Other sites make use of more than three colors. Therefore the question arises; which is the best color combination? What principles should we follow when choosing a website color combination? Let’s find out;

Use of Brand Colors

The first and most crucial step to choosing a color palette is to put a keen consideration of your brand. Choose your website colors based on your brand. There are those distinct colors that define your logo, products and other copyrights. There is also a font text that you use for your brand. Makes these elements the underlying issues behind your website color combination.


Consider Your Audience

When choosing a website color combination, you need to cater to the needs of your target audience. If your target is women, choose the colors they would most prefer. Based on studies and research top three colors for women are purple, blue and green. For men, their top colors are red, green, blue and black.


Your Industry

brandConsider the industry you need to establish authority in and pay close attention to the colors that are mostly associated with them. A good example is how environmental organizations employ the use of color green. Breast cancer organizations love to use color pink for their awareness campaigns. When you choose a color that is associated with your industry, you put your organization in a position where it can easily stand out.


Add Contrast

For your website to stand out, make your texts easy to read and avoid instances where your readers will suffer eye strain. There should be a high contrast between the background color and the text color. On a light background, choose a dark front color or just a light text on top of a dark background.


You can also make use of online tools to help you discover and create a color palette. The Adobe color tool offers many options when it comes to building a professional-level color palette. You can experiment with various color rules to see the different effect combinations have.


Categories: Paints

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