Understanding the Psychology and Meaning of Colors

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colorsDo you know that your surroundings may be affecting and influencing your state of mind? The meaning of colors varies depending on different cultures and circumstances. Colors have deep meanings that affect our thinking and rational. There are reasons people prefer certain colors over others. The psychology of colors is based on the mental and emotional effects that people face in their daily lives. In relation to art theory, color related to a person’s emotions.

A good example is how studies show that people looking at color red have their heartbeat raised, with their adrenaline pumped into their bloodstreams. The primary classification of colors is either warm or cool. Warm colors include red, yellow and the likes of orange, and these spark emotions such as warmth and comfort , to even hostility and anger. Cool colors include the likes of green, purple and blue, and these colors often spark feelings of calmness to even sadness.


The concept of the psychology of colors can be applied in our everyday life. A good example is when you are trying to repaint your house. You might want to apply the psychology of colors. If you are looking forward to being creative, try using color purple. Purple makes use of both blue and red to produce an excellent balance of stimulation that encourages creativity.

If you are looking forward to being in a peaceful and calming environment, the color green or blue is the best for you. Blue and green colors are considered to be restful. The psychology behind that is because they are supposed to be less stressful to the eye muscles. Color blue would be a good choice in rooms where you will spend a lot of time resting.

Other Colors

ColorThe white color is considered as a color that brings forth purity, innocence, and cleanliness. It is also considered a neutral color, while in some cultures, it associated with mourning. The black color is for authority. It signifies power, strength, and intelligence. In other cultures, it means evil, slimming or death and mourning.

The color grey is associated with neutrality, timelessness, and practicality. As far as red is concerned, it gets interesting. Red is associated with love, romance, warmth, comfort, and gentleness. It is a color that brings energy and excitement, as well as life. Marketing and advertising also tend to employ the psychology of colors heavily. Many companies have invested in this type of research while others are following it. Color is heavily used in attempts to interfere with people’s feelings.



Categories: Paints

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